Our Privacy Policy

MAPLE LEAF HIFU CO.
PERSONAL INFORMATION
PRIVACY POLICY FOR CUSTOMERS

OUR PRIVACY COMMITMENT

Maple Leaf HIFU Co. (“Maple Leaf”) is committed to maintaining the security, confidentiality and privacy of your personal information. Maple Leaf respects your privacy and strives to be an open and accessible organization. This Privacy Policy documents our ongoing commitment to you and has been developed in compliance with applicable privacy legislation, including Ontario’s Personal Health Information Protection Act, 2004.

SCOPE OF POLICY

This Policy addresses personal information about individuals and does not apply to the information collected, used or disclosed with respect to corporate or commercial entities. Such information is protected by other Maple Leaf policies and practices and through contractual arrangements.

DEFINITIONS

In this Policy:

• “collection” means gathering, acquiring, receiving or obtaining information from any source, by any means

• “consent” means voluntary and knowledgeable agreement to the collection, use and disclosure of personal information for specified purposes. In most circumstances, consent may be express or implied

• “disclosure” means making personal information available to or releasing it to a third party

• “personal information” means information about an identifiable individual, including information relating to the individual’s physical or mental health, family health history, health care, and health number. It does not include information that cannot be associated with a specific individual

• “third party” means an individual or organization other than Maple Leaf and you

• “use” means the treatment and handling of personal information by and within Maple Leaf

1. ACCOUNTABILITY

Maple Leaf is accountable and responsible for personal information under its control. Maple Leaf has designated a Privacy Officer who is accountable for Maple Leaf’s compliance with this Policy.

Maple Leaf will adopt procedures to protect personal information, receive and respond to complaints and inquiries, train staff regarding policies and procedures and communicate policies and procedures to you, the customer.

Maple Leaf is also responsible for personal information in its control that has been transferred to a third party. Maple Leaf will use contractual or other means to provide a comparable level of protection when personal information is transferred to a third party.

2. PERSONAL INFORMATION

Maple Leaf may collect some or all of the following information from you, either directly or from various other sources:

• your name, age, gender, marital and family status, and citizenship;

• your home address, home telephone number, cellular (mobile) phone number, email address;

• current health information and personal and family health history information;

• health information related to prostate cancer, including PSA levels, cancer stage, Gleason score, and cancer treatments;

• health information relating to health tests and test results, including ultrasounds, MRIs, bone scans and CT scans;

• financial and credit information about you, including credit card numbers and bank information;

• your provincial health number or government-issued health number;

• information about the treatments or services you have received from Maple Leaf; and

• information about your health insurance coverage and health insurance claims.

3. PURPOSES

Maple Leaf collects your personal information for the following reasons:

• to assess your suitability for Maple Leaf’s non-invasive prostate cancer treatment program;

• to provide and administer services requested and to use or disclose the information for any purpose related to the provision of requested services;

• to plan and deliver Maple Leaf’s programs and services, and to evaluate and monitor those programs and services;

• to bill accounts and maintain payment records;

• to provide information to third-party service providers such as clinics where procedures are performed;

• to document and address any service issues or complaints;

• to protect Maple Leaf, yourself and others from fraud and error and to safeguard the financial interests of Maple Leaf;

• to authenticate your identity;

• to provide information to anyone working with or for Maple Leaf as needed for the provision of requested services; and

• to comply with legal and regulatory requirements and to act pursuant to legal and regulatory authorizations.

The above collections, uses and disclosures, which are not exhaustive, are a necessary part of your relationship with Maple Leaf. By providing such personal information to Maple Leaf, you consent to Maple Leaf using and disclosing that information for these purposes.

Maple Leaf may also collect and use your personal information to inform you about Maple Leaf’s programs, services, procedures and business which may be of interest to you. These activities are optional, and you may instruct Maple Leaf to refrain from using information in these ways at any time by providing written notification to the Privacy Officer.

When personal information that has been collected is to be used for a purpose not previously identified, Maple Leaf will identify the new purpose and obtain your consent before using the information for that purpose, unless the use is authorized or required by law.

4. CONSENT

Maple Leaf will obtain your consent to collect, use or disclose personal information except where Maple Leaf is authorized or required by law to do so without consent. Consent may be express or implied, and may be provided orally, in writing, electronically, through inaction (such as when you fail to notify Maple Leaf that you do not wish your personal information collected/used/disclosed for various purposes after you have received notice of those purposes) or otherwise.

You may withdraw consent at any time, subject to legal or contractual restrictions, provided that you give reasonable notice of your withdrawal of consent to Maple Leaf. On receipt of notice of withdrawal of consent, Maple Leaf will inform you of the likely consequences of the withdrawal of consent, which may include the inability of Maple Leaf to provide certain products or services for which that information is necessary. Any withdrawal of consent will not have retroactive effect.

5. LIMITS ON COLLECTION OF PERSONAL INFORMATION

Maple Leaf will not collect information indiscriminately and will limit collection of information to that which is reasonable and necessary to provide a product or service and which is reasonable and necessary for the purposes consented to by you. Maple Leaf will also collect information as authorized by law.

6. LOCATION OF PERSONAL INFORMATION

Maple Leaf is located in Ontario, Canada, and your personal information will be collected, stored and used in Canada. Maple Leaf will not disclose or transfer your personal information outside of Canada without providing prior notice to you.

7. LIMITS FOR USING, DISCLOSING AND RETAINING PERSONAL INFORMATION

Your personal information will only be used or disclosed for the purposes set out above, for purposes consented to by you and as authorized by law.

Maple Leaf will destroy, erase or make anonymous records containing personal information as soon as it is reasonable to assume that the original purpose is no longer being served by retention of the information and retention is no longer necessary for legal or business purposes.

Maple Leaf will take due care when destroying personal information so as to prevent unauthorized access to the information.

8. ACCURACY AND CORRECTION

Maple Leaf will make a reasonable effort to ensure that personal information it is using or disclosing is accurate and complete. In some cases, Maple Leaf relies on you to ensure that certain information is current, complete, and accurate.

If you believe that a record of your personal information is inaccurate or incomplete, you may request in writing that Maple Leaf correct the record. Maple Leaf will reply promptly to your request. If Maple Leaf refuses to make the requested change, it will give you written reasons for its decision and explain your further options. If appropriate, Maple Leaf will send the amended information to third parties to whom the information has been disclosed.

9. SAFEGUARDING PERSONAL INFORMATION

Maple Leaf protects the personal information in its custody or control by making reasonable security arrangements to prevent unauthorized access, collection, use, disclosure, copying, modification, disposal or similar risks.

Maple Leaf will take reasonable steps, through contractual or other reasonable means, to ensure that a comparable level of personal information protection is implemented by the third parties who assist in providing services to you.

Confidentiality and security are not assured when information is transmitted through email or other wireless communication. Maple Leaf will not be responsible for any loss or damage suffered as a result of a breach of security and/or confidentiality when you transmit information to Maple Leaf by email or other wireless communication or when Maple Leaf transmits such information by such means at your request.

Maple Leaf will notify you at the first reasonable opportunity if your personal information is stolen, lost or accessed by unauthorized persons.

10. OPENNESS

Maple Leaf is open about the policies and procedures it uses to protect your personal information. Information about these policies and procedures will be made available in writing and electronically. However, to ensure the integrity of our security procedures and business methods, Maple Leaf will not disclose sensitive information about its policies and procedures.

Maple Leaf will make available a description of the type of personal information held by Maple Leaf, and a general description of its use and disclosure.

11. PROVIDING ACCESS

You have a right to access your personal information held by Maple Leaf.

You may make a written request to Maple Leaf to access your personal information, with sufficient detail that Maple Leaf may identify and locate the requested information with reasonable efforts. Upon taking reasonable steps to verify your identity, Maple Leaf will review and respond to your request.

Maple Leaf may charge a reasonable fee for access to your personal information.

Maple Leaf will generally make the information available within 30 days or provide written notice where additional time is required to fulfill the request.

In some situations, Maple Leaf may not be able to provide access to certain personal information. Where an access request is refused, Maple Leaf will notify you in writing, document the reasons for refusal and outline further steps which are available to you.

12. COMPLIANCE

Maple Leaf will, on request, provide information regarding its complaint procedures.

Any inquiries, complaints or questions regarding this Policy should be directed in writing to Maple Leaf Privacy Officer.

Contact Information:

Privacy Officer
Maple Leaf HIFU Co.
1377 Cormorant Road, Suite 203
Ancaster, Ontario, Canada L9G 4V5

Phone: (877) 370-4438 (toll-free); (905) 648-4347 (local)
Fax: (905) 648-4347